Discussions surrounding risk vs. reward are commonplace in business though it’s worth revisiting the topic with a more simplified approach. Seth Godin recently published a blog post that best captures why calculated risks are sometimes worth taking:
“Here’s the problem: in most endeavors, a small increase in risk can double the reward. It’s the second doubling of reward that brings serious risk with it. But the first leap is relatively painless.”
Seth provides these comments with a basic graph so that in your business or in your life, you can come to terms with taking that tiny first leap of avoiding all risk. Click here for the original article. For Seth Godin’s advice on growing your customer base, refer to this article: Deeper or Wider