Victor Cheng

How to Market a Small Business with a Blog

“Blogging may be the most cost effective method of marketing a small business available. So then why don’t more business owners make more effective use of their blogs?” (Via SmallBizTrends.com) This is a great question. I think the main reason is it seems time consuming (probably because it is!). Blogging for small businesses is useful in

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Job Creation in Private Sector Remained Weak in June

The United States added just 83,000 private-sector jobs in June, a dishearteningly low number that could add to the growing number of economists who warn that the economic recovery has slowed to the point that it cannot generate enough job growth. Department of Labor June Employment Report Over all, the nation lost 125,000 jobs, according

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Unique Selling Proposition vs. Market Differentiation

One of my readers, Tony, asks the following question: Is market differentiation the same as “Unique Selling Proposition”?  If not, what’s the difference? Let me start by providing some context. The term “Unique Selling Proposition” (USP) is a term used by advanced marketing professionals that basically states every advertising campaign must explain what’s unique about

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