Here’s Part 2 of my commentary on the KFC word of mouth mega-hit promotion turned disaster. There are lessons in here on what to do and what NOT to do. Both are useful and applicable to any business.
A Killer Way to Get New Customers (Part 2) – More Profits TV Episode #5 Read More »
This video is really cute. Remember, if at first you don’t succeed, try and try again until you do. Not a bad thing to remember when times are challenging.
If At First You Don’t Succeed (Cute Video) Read More »
When it comes to get the latest information about the recession, is the media a friend or the enemy? More and more so I think the media does more harm to small business owners than it does good. In a world of hyper competition amongst media outlets, there is enormous financial pressure to get your
Does the Media Make the Recession Worse? Read More »
Effectiveness isn’t a trait we’re born with, but there’s hope according to the late Peter F. Drucker, a man some designate as the father of management theory. Fortunately for business owners, employees and managers alike, Drucker makes a case that executive effectiveness is learned through a set of principles which he outlines in his timeless
The Effective Executive Read More »
One of the most compelling ways to acquire new customers is by creating an irresistible offer. This is the exact OPPOSITE of what most businesses do. Most provide an average, okay, offer and spend enormous amounts to time, money, and energy promoting it with only modest results to show for it. The irresistible offer approach
A Killer Way to Get New Customers (Part 1) – More Profits TV Episode #4 Read More »
