Most entrepreneurs are flat of playing defense in this recession. They are not playing to win, but to lose less. Then they complain about awful the recession is. This whole line of thinking is completely flawed. In boom economies, there are companies that fail. In down economies, there are companies that win. Winning and losing […]
Guess Who’s Rockin in the McRecession? Read More »
One of the simplest ways to make big leaps in sales is to step back from the day-to-day operations of your business and develop a plan to take it to the next level. As I write this, I’m in Martha’s Vineyard a beautiful island off the coast of the North Eastern United States between Boston
How to Make Big Leaps in Revenue – More Profits Episode #11 Read More »
In a recession, it’s critical to communicate effectively with potential customers. This is a given. But what’s tricky is knowing what to communicate. Specifically you must convey two things: 1) we know what you want us to solve for you, and 2) we can solve that problem for you in a unique way that none
Communicate or Die – More Profits TV – Episode #10 Read More »
This episode was filmed in front of the heavily fortified New York Stock Exchange. In it, I describe a particular trait that a business can have that makes it 10 times easier to be completely recession proof. Here’s a photo of security at the NYSE – noticed the machine guns: Here’s a shot from the
The Ideal Recession-Proof Business – More Profits TV – Episode #9 Read More »
One of the most powerful strategies for attracting more prospects and closing more deals is what I call the “Put Up or Shut Up” marketing technique. It works because almost nobody ever does it. And when used it makes customers notice.
The “Put Up or Shut Up” Marketing Technique Read More »
